Work that earned its place across the world's most demanding creative and effectiveness juries, from the first Glass Lion ever awarded at Cannes to grand prix and gold across Effie, Cristal, Loerie, and Dubai Lynx, alongside the jury roles where the standard is now set rather than met.
UN Women: Give Mom Back Her Name, the campaign that challenged the taboo across Egypt against publicly disclosing a mother's name, launched on Mother's Day in the Middle East and asking people to replace their profile pictures with their mother's name under #MyMothersNameIs.
The Glass Lion category had been established that same year in partnership with LeanIn.Org to recognise work confronting gender inequality, which means this was not simply a Lion but the inaugural one in the category's history. My contribution ran across social strategy, content seeding, and the architecture of the campaign's virality.
The same campaign went on to win a D&AD Graphite Pencil in 2016 for Use of Digital & Social Media, one of the most exacting craft awards in the industry.
A complete record of the creative, digital, and effectiveness awards earned across campaigns for Visa, PepsiCo, Emirates, UN Women, and Loto Libanais during the agency and in-house years, organised by the body that conferred them.
Where the standard is set rather than met. A record of the award circuits and creative festivals across which I have served as a judge, evaluating work submitted by agencies and brands across every major global and regional market.
Evaluated entries across Performance Agency of the Year, Best Network MEA, Best Place to Work, Best In-House Agency, Creative Agency of the Year, and Creative Leader of the Year, with submissions from agencies across every major global market.
Jury member and award presenter across three consecutive years, part of a 29-member client-side jury audited by PwC across multiple judging rounds, presenting trophies at the gala ceremony to category winners including MCH Global and BigTime Creative Shop.
Judged work submitted across a wide range of sectors at the Kingdom's premier creative festival, evaluating alongside creative leaders from global and regional agencies and brands.
Evaluated entries across marketing effectiveness and creative excellence categories, assessing the strategic and commercial substance behind the creative work.
Judged campaigns on the strength of strategic thinking, creative execution, and measurable business impact, the discipline of holding creative work to a commercial standard.
Judged student creative work at the MENA region's most prestigious student creativity competition, held alongside the Dubai Lynx International Festival of Creativity.
A separate tier, and deliberately so. The recognition below was conferred on the Jumeirah properties for which I led Group & Corporate marketing strategy and communications between 2021 and 2026, rather than on individual creative work. Jumeirah does not actively enter marketing and advertising award circuits, so this captures the hospitality and travel honours earned by the portfolio during the period of my leadership.
Sustained five-star and four-star ratings across the portfolio from 2022 to 2025, including Burj Al Arab Jumeirah and Jumeirah Al Naseem at five stars, the five-star debut of Jumeirah Port Soller in Mallorca, and five-star recognition for Talise Spa at Burj Al Arab and the Spa at Jumeirah Messilah Beach.
Jumeirah Group named Hospitality Company of the Year, 2024.
Burj Al Arab Jumeirah ranked among the favourite city hotels in North Africa and the Middle East, and Jumeirah Bali featured in the It List for Best New Hotels in the World, 2023.
Jumeirah Al Qasr named among the editors' favourite hotels, resorts, and cruise ships in the world, 2023.
Jumeirah Al Naseem won Middle East's Leading Hotel and Dubai's Leading Luxury Resort, 2022.
Al Muntaha at Burj Al Arab retained one Michelin star across the 2023 and 2024 editions, with multiple Jumeirah restaurants featured across the 2023 to 2025 guides.