Ahmed El-Gamal

Ahmed El-Gamal seated on a white chair, looking over his shoulder, in a dark suit and white shirt

Sharper thinking.
No apologies.

Marketing leader, advisor, and author of The Modern Marketer.

Eighteen years building and running marketing organizations from the inside, across luxury, hospitality, real estate, and financial services, from Jumeirah Burj Al Arab to MetLife to the Burj Khalifa.

About Ahmed.

In house at Jumeirah, Emaar, and MetLife, and agency side at Impact BBDO before that, the thread has been the same: solve a human problem, take the complexity out of the strategy and put the precision into the execution.

Experience across luxury, hospitality, real estate, financial services, FMCG, and aviation
Executive MBA, IE Business School
Chartered Marketer, The Chartered Institute of Marketing
President and Board Chair, IE University UAE Alumni Chapter
Jury member for Campaign Agency of the Year, the Effie Awards, and SMARTIES MENA
Ahmed El-Gamal laughing, in a dark jacket and white shirt

Results and track record.

20%

Direct revenue contribution at Jumeirah Group in 2025, up from 15.5% in 2022.

USD 68M

Largest marketing budget commanded, as Marketing Director at Emaar.

2

Exclusive ten year bancassurance partnerships won at MetLife.

70+

Marketers led across global portfolios.

Marketing is too important to be misunderstood.

The Modern Marketer is where I argue a position and question the received wisdom of the industry.

The Modern Marketer
The Modern Marketer
The Modern Marketer
The Modern Marketer
Read The Modern Marketer All writing

On stage.

Keynotes, masterclasses, and panels on the future of marketing, luxury codes, and the status economy.

Ahmed El-Gamal on a panel on an outdoor stage beneath the Museum of the Future in Dubai
HAVAS Café at the 1 Billion Followers Summit, Museum of the Future, Dubai.
Ahmed El-Gamal smiling with a microphone beside a slide titled Five crimes
Who Killed Marketing? A masterclass for 1833, Dubai.
Who Killed Marketing?
Everything is a Signal
Earn Your Place
Liquid versus Magnetic Brands
The Modern Marketer in the AI Era
Marketing When the Ground Moves
See all talks Book a talk

For companies.

Advisory on brand, organization, and growth
Fractional marketing leadership
AI enablement for marketing teams
Keynotes, masterclasses, and training
How the advisory works

For boards.

The full record: every role and result, in order, with the CV on request.

See the track record