Track record
Every role and result, in order.
Eighteen years, seven employers, six industries, and more than fifty markets, from the architecture studio to Executive Director at Jumeirah Group.
Years in marketing.
Marketers led, at Jumeirah Group.
Peak budget, at Emaar.
Markets reached.
Roles.
Founder and Principal Consultant
Marketing strategy, brand growth, and AI enablement advisory.
Executive Director of Group and Corporate Marketing
70+ marketers, a USD 21M budget, and 17 hotels and branded residences.
Senior Director of Group and Corporate Marketing
50+ marketers, a USD 19M budget, and 15 hotels and branded residences.
Head of Retail Marketing, Gulf
Four product lines across four distribution channels.
Marketing Director
30+ marketers, a USD 68M budget, and five departments, reporting to the CEO.
Regional Head of Social Media, Paid Media and Content
A 24 person regional practice built from zero across six cities.
Digital Account Manager, then Digital Director
Clients included PepsiCo, Emirates Airline, Visa, and P&G.
Sales and Business Development Manager
The region's first patient financing startup.
Architect
Design management at Living D'Art, then design review and construction coordination on the Dubai Metro.
Results.
Each figure belongs to a role in the list above.
Expertise.
Sixteen areas of practice, drawn from the roles above.
Strategy and growth.
- 360° integrated marketing strategy and go to market
- Growth strategy and commercial brand stewardship
- Value proposition development and customer journeys
- Performance marketing and digital acquisition
Brand.
- Brand architecture, identity, and governance
- Brand transformation and rebranding
- Brand measurement, insights, and analytics
- Customer insights and cultural intelligence
Creative and content.
- Creative direction and agency leadership
- Design led brand and customer experience
- Experiential marketing and brand activations
- Generative AI and content production
Leadership and partnerships.
- Global team leadership and capability building
- Owner and senior stakeholder partnership
- Cultural moments and brand partnerships
- PR, media relationships, and thought leadership
Credentials.
Education.
Boards and juries.
Certifications.
Selected awards.
Team awards, earned with Impact BBDO and Emaar.
UN Women, Give Mom Back Her Name, with Impact BBDO Dubai. Won in the category's inaugural year.
Ask about any line.
The full CV is sent on request, to boards and search firms.
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