Speaking
Marketing, told from the front of the room.
Talks and panels on the future of marketing, luxury codes, the status economy, and how marketing leadership has to evolve when machines write copy, prosumers move faster than brand systems, and cultural relevance has to be earned rather than borrowed.
Signature topics.
Who Killed Marketing?
The suspects, the autopsy, and the resuscitation. A keynote masterclass first delivered for the 1833 community in Dubai.
Everything is a Signal
The working theory behind The Modern Marketer's Status Economy series. How modern brands signal value, why the audience now rewrites the rules of belonging, and what it means for senior marketers across luxury, hospitality, and consumer categories.
Luxury Codes in the Modern Era
The visual, verbal, and behavioral codes that make a luxury brand feel inevitable rather than constructed, and how these codes are being remixed across hospitality, fashion, retail, and real estate in the Middle East.
Liquid versus Magnetic Brands
Why prosumers now move faster than brand systems, what it means to build a magnetic brand in an era of constant cultural velocity, and how to design marketing operations that can keep pace without losing coherence.
The Modern Marketer in the AI Era
How marketing leadership and the marketing organization have to evolve when AI writes copy, designs assets, targets audiences, and increasingly decides what good looks like. Practical implications for hiring, structure, and capability.
Earn Your Place
The new economics of cultural relevance, why borrowed equity stopped working, and how modern brands earn rather than buy their place in the conversations that move markets.
Marketing When the Ground Moves
Building marketing organizations and brand systems that survive volatility, drawing from frameworks by Binet and Field and the lessons of leading marketing through restructure, regional shock, and category disruption in the Gulf.
Formats.
Keynote.
Thirty to sixty minutes built around a single central argument rather than a list of points, designed to give the audience something to disagree with and a reason to keep thinking after the room empties.
Panel.
Experienced moderating and participating, comfortable holding both a structured format and an open ended exchange that travels somewhere the brief did not anticipate.
Masterclass.
Half day and full day sessions for marketing teams, leadership groups, and cross functional organizations. Practitioner led, not theory heavy, and designed to leave the room with something it can actually use.
Masterclasses and workshops.
Everything is a Signal: The Status Economy
How modern consumers assign value and why brand signals matter more than brand messages. Developed for Istituto Marangoni Dubai and available for luxury, hospitality, and premium consumer brands.
From Cost Center to Growth Driver
For marketing teams that are undervalued inside their organizations. A structured session that reframes how the function presents itself commercially, and gives participants the language and frameworks to change the conversation with leadership.
Brand vs. Performance: The False Choice
A senior marketing and leadership session that dismantles the brand versus performance debate and replaces it with a more useful question: what time horizon are you actually building for, and is your organization structured to hold both?
Design thinking workshops
End to end design thinking workshops for marketing teams, leadership groups, and product organizations facing brand, category, or customer problems. Designed and delivered by a certified facilitator from MIT Sloan and Design Thinkers Academy, grounded in the UK Design Council Double Diamond methodology.
Selected stages.
Bring this conversation to your stage.
Keynotes, panels, and masterclasses tailored to the audience and the room. Engagements run from twenty minute fireside conversations through to half day masterclasses across the Gulf and beyond.