Eighteen years building marketing organizations across luxury hospitality, real estate, and financial services, from Burj Al Arab to MetLife to the Burj Khalifa. Chartered Marketer, keynote speaker, certified design thinking facilitator, and author of The Modern Marketer, working with senior teams on brand strategy, organization design, and the codes of the status economy.
I started as an architect, which means that before I ever wrote a brief or ran a campaign, I was trained to think analytically, to understand how people behave, and to build something that outlasts the project that commissioned it. That discipline of marrying creative instinct to systems never left me; it gave me a strong foundation for everything that came next.
Across Jumeirah, Emaar, MetLife, and Impact BBDO, the thread has been the same: solve a human problem, take the complexity out of the strategy and put the precision into the execution. The Modern Marketer newsletter is where I write about what that looks like in practice, challenging the status quo.
Embedded advisory for founders, CMOs, and operators on brand, organization, and growth. Brand and team audits, marketing organization design, RFP and pitch consultancy, transformation work, and the codes that turn marketing from a cost center into a profit center.
Advisory page →Talks on the future of marketing, luxury codes, the status economy, and how the modern marketing leader builds influence and category authority in an era of AI and constant attention scarcity. Each keynote is tailored to the audience and the context.
View topics →End to end facilitated workshops for marketing teams, leadership groups, and product organizations facing brand, category, or customer problems. Certified facilitator from MIT Sloan and Design Thinkers Academy, working from the Double Diamond methodology.
Workshop formats →Training programs for marketing teams and leadership groups that need to level up capability, plus one to one coaching and mentoring for senior marketers, junior marketers, and CEOs building marketing fluency. Grounded in eighteen years of practice and the curriculum behind The Modern Marketer.
Enquire →The first ever Glass Lion awarded, for UN Women’s “Give Mom Back Her Name,” the campaign that inaugurated the category created in partnership with LeanIn.Org.
Use of Digital and Social Media for UN Women, recognizing the same Give Mom Back Her Name campaign at the world’s most discerning design and creative awards.
Holder of the Guinness World Record for the largest light and sound show ever projected onto a single building, delivered for Emaar at New Year’s Eve.
Grand Prix for Loto Liban’s “Goodbye Bad Luck Cats” campaign, the top accolade at South Africa’s premier brand communications festival.
Across creative, performance, and effectiveness categories at Effie MENA, Dubai Lynx, MENA Cristals, MENA Digital Awards, and others through agency and client side work.
Sitting juror for Campaign Agency of the Year Middle East, Campaign Agency of the Year Global, The Drum Awards, Effie Awards MENA, Athar Festival, and Dubai Lynx Creative Student Hackathon.
For the questions that do not fit on a CV, the AI career assistant is trained on the full body of work including the career timeline, the case studies, and The Modern Marketer writing. It answers candidly in his voice and references the source material so you can verify everything it says.
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